You've been a customer for 2 years. The reseller raises prices for new customers. Do you get the increase too?
A British IPTV reseller who grandfathers existing customers (keeps their original price) rewards loyalty. A British IPTV provider who raises prices for everyone treats new and old customers the same.
Here's the loyalty signal: grandfathering costs the reseller money (they could make more from you). The IPTV reseller UK who absorbs that cost values your long-term relationship. One who doesn't sees you as replaceable.
In most cases, what actually works is asking: "If you raise prices, will my rate stay the same?" A clear "yes for existing customers" is a loyalty promise. "Everyone pays the same" is honest but less generous.
Scenario: you've been with a reseller for 3 years. They announce a price increase. Your rate stays the same. You feel valued. Another reseller raises your rate every year. You feel like an ATM.
I've watched an IPTV reseller UK grandfather all existing customers through three price increases. Some customers were paying 40% less than new customers. The reseller considered it marketing cost — retention was worth the discount.
Honestly, ask about grandfathering before price increases happen. A British IPTV reseller UK who promises to lock your rate rewards loyalty. One who doesn't may raise your price annually.
A British IPTV reseller who grandfathers customers respects that loyalty has value. That respect builds long-term relationships.